Star Lite, an extension of Star Lager
has hit another landmark with the introduction of a mobile music
machine which made its first appearance at the crowd-pulling beach,
Elegushi on Sunday 5th October 2014.
The party-on-the-move, which is preferably referred to as ‘Star Lite DJ Truck’
has an amazing sound system that can serve a 25,000-concert capacity,
unique lighting effects capable of transforming parties and events
beautifully, game consoles and inconceivable TV screens.
The DJ Truck which is a unique consumer
engagement concept from Star Lite, an extension of Star Lager has a
schedule of cameo/random visits at many more beaches, clubs and bars,
within the year, with a line-up of premium DJ’s for subsequent
activations.
“Star Lite borne out of an
increasing consumer need for a less filling beer, ensures consumers are
able to enjoy the true beer refreshment and still able to make the most
of every of life’s moments looking good and feeling good. As part of our
consumer satisfaction targets, the Star Lite DJ Truck has a bundle of
exciting features that will not just make parties interesting but also
bring a twist to the Lagos party life.” said Tokunbo Adodo, Marketing Manager, Alcoholic drinks, Nigerian Breweries.
He added, “This is the first of its
kind in Africa and as such, another major achievement for Star Lager
which has become a leader in innovation and exciting change.”
Star Lite was introduced in February 2014 and as since remained on
top due to some spectacular features that it posses such as the
temperature indicator, its 100% natural ingredients composition, special
cold protection crown locks, neck foil, just to mention a few.
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