Beverage
giant, Coca-Cola Nigeria Limited, has launched a new flavour addition to the
Fanta brand portfolio – Fanta Apple,
to further excite the already vibrant soft drinks market
in Nigeria. Following extensive consumer and market research, the new apple
flavoured drink has been specifically formulated with a great fruity apple
taste that consumers would love.
Beginning
Oct. 25, 2014, the new Fanta Apple will be available in all wholesale and
retail markets nationwide in returnable 35cl and 50cl glass bottles and on-the-go
50cl PET bottle and 33cl can.
Fanta
is currently sold in Nigeria in Orange and Pineapple flavours. With the launch
of the new apple flavour, the third in the Fanta brand portfolio offering, Nigerian
consumers now have a wide range of flavor choice under the Fanta brand, the
all-time consumer favourite and fruity segment leader.
THE FANTA BRAND
Fanta
is a fruit-flavored carbonated soft drink from The Coca-Cola Company. First
launched in Germany in 1941, Fanta is the second oldest brand of The Coca-Cola
Company, and its second largest brand outside the US.
The
brand targets Teens between the ages of 12 and 15. Fanta Orange is the leading
flavor globally but almost every fruit grown is available as a Fanta flavor
somewhere in the world. Fanta is consumed more than 130 million times a day.
Fanta
was launched in Nigeria in 1960, coinciding with the country’s Independence,
and is now available in three flavours: Orange, Pineapple and the new Apple
flavour. It is the longstanding clear market leader in the flavorsegment of the
country’s soft drinks market.
Influenced
by the brand vision to create more play in the world, all Fanta flavours are
fruity,bubbly and colourful. Fanta does not contain caffeine and preservatives
and is a refreshing, tasty sparkling soft drink
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