The highly
publicised Pepsi Rhythm Unplugged which has been enjoying great media presence
for weeks, took place on Friday and lived up to its rating as the biggest
entertainment event to hold in Nigeria this year. This edition was special as
it marked the 10th anniversary of the event.
Attracting
the best entertainers the country can boast of, the event which took place in
Eko Hotel and Suites, Lagos, was anchored by the hilarious duo of Basket Mouth
and IK of the Big Brother fame. Both cracked ribs with ensuring there was no
dull moment during the all night show.
DJ Humility
was on hand and he dished out tunes that no feet at the event resisted the
compelling invitation to dance. The acts that raised the curtain did a good job
as their outstanding performance led the way for the top entertainers to build
on. Amongst them are Mr. 2K, El-Prince, Ruby Gyang and some others.
Manager, Key-Accounts, Patricia Odia-Iletogun,
Managing Director, Seven-Up Bottling Company, Sunil Sawhney, Mrs. Sawhney and
first lady of Lagos State, Dame Emmanuella Abimbola Fashola, at the Pepsi
Rhythm Unplugged on Friday |
P-Square, the
talented twin, stormed the stage and held their audience captive with hit songs
like “E No Easy”, ”Shekini”, Collabo. Some other big performers at Pepsi Rhythm
Unplugged were MI, Presh, Waje, Davido, Sound Sultan, Kaffy, Rugged Man, Davido and Don
Jazzy with the Marvin’s all stars.
Commenting on
the event, an elated Head of Marketing, Seven-Up Bottling Company Plc, Norden
Thurston, said: “The array of stars at Pepsi Rhythm Unplugged goes to show the
huge talent base in this country. This creative gifts lie with the youths and
who could better project and support the youth more than a youth brand like
Pepsi that has over the years been involved with youth and talent.”
The audience,
tired from dancing all night felt there was nothing else that could separate
them from their seats but when Olamide and Phyno climbed the stage to deliver what
is undoubted their best performances, the audience took over the singing of
familiar hits like “Awon Goons Mi” and “Man of the Year”.
But the best
was yet to come as the audience found out. At the mention of Wizkid, the fans
at the auditorium went wild with excitement. Wizkid, came on and melted hearts
like a hot knife on butter. The Pepsi ambassador’s performance had many female
fans standing on their chairs in a bid to catch a glimpse of the talented
artiste. It was a
beautiful night to cherish, one that best exemplified Pepsi as a brand with
high Pop culture and entertainment value.
Managing Director, Seven-Up Bottling Company,
Sunil Sawhney, Group Chief Executive Officer, Tiger Brands, Dangote, Thabo Mabe
and Head of Marketing, Norden Thurston, at the Pepsi Rhythm Unplugged on
Saturday morning inside the Eko Conventional Hall, Eko Hotels and Suites. |
Managing Director, Seven-Up Bottling Company,
Sunil Sawhney and President of the Nigerian Football Federation (NFF), Ananju
Pinnick, at the Pepsi Rhythm Unplugged on Saturday morning inside the Eko
Conventional Hall, Eko Hotels and Suites. |
Head
of Marketing, Norden Thurston, Managing Director, Seven-Up Bottling Company,
Sunil Sawhney, Manager, Key-Accounts, Patricia Odia-Iletogun and Brands
Manager, Segun Ogunleye, at the Pepsi Rhythm Unplugged which took place on
Saturday morning inside the Eko Conventional Hall, Eko Hotels and Suites.
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