For
the first time at the Ikeja City Mall, fondly called the ICM, an
autograph session was held with none other than the living musical
legend himself, 2Face Idibia, headlining the event. He was accompanied
by his entourage including his protégé, Dammy Krane and a host of other
recording artistes from his label Hypertek Digital.
He is currently embarking on a nationwide tour promoting his erstwhile
LP, ‘The Ascension’, and the two forthcoming releases 'Face2Face 10.0'
and ‘Rewindselectuptodate’.
ICM was the preferred location to kickoff this tour for obvious reasons; strategically located in the heart of Ikeja
with over 80 desirable shops to explore and huge foot traffic to
match. Since opening in 2011, ICM has helped transform shopping in Lagos
– making it one of the most popular destinations for the complete
shopping experience.
Before
2Face took up the stage to start the autograph session, he was
accompanied by Eniola Ositelu, the Marketing Manager of ICM alongside
his entourage, for an introduction with store managers, had a pep chat
with staff of stores that sold his Ascension CDs. They include Mr.
Price, Bheerhugz Café, Bruno’s Place, Silverbird Cinemas and Ruff n
Tumble. He also took time out to grab a dessert at Melting Moments. He
also took pictures with shoppers, store staff and store managers. After
the autograph session, 2Face and his entourage hung out at Bheerhugz
Café where he was catered to until he waved goodbye to all his fans.
The Autograph Lucky Dip
The
aforementioned stores sold Ascension CDs and freebies for every
purchase made. They include 2Face DVDs, CDs, dog tags. Shoppers that
made purchases above N5,000 including the Ascension CDs, qualified for
the lucky dip to win 15 Infinix Zero smart phones, Hennessy bag packs,
Digifon speakers etc. Shoppers that bought only the CDs got it signed by
2Face and took selfies with him.
Temidayo took advantage of this opportunity to shop in ICM and got rewarded by meeting with 2Face.
“I
have bought items worth N20,000 at Mr.Price with his CD and I can’t
wait to meet my idol,” he said. His wish was granted. His CD was signed
by the 'African Queen' crooner and was even given the opportunity to
sing one of 2Face’s songs as the iconic artiste watched on. He was also a
winner of one of the Infinix Zero smart phones and other prizes as he
was selected during the lucky dip too!
Vote Not Fight Campaign
As a peace ambassador, 2Face, knowing that ICM attracts members of the youths in their thousands, used the mall
as a medium to promote the “Vote Not Fight” campaign. ICM management
were glad to help in promoting a good cause. The rationale behind the
campaign was to encourage the youth to shun violent acts during
elections but abide by the principles of a free and fair election. Other
celebrities came to ICM to lend 2Face a hand in sending a strong
message to the public. They include Weird MC, Kwam 1, Kenny Ogungbe,
Kenny Saint Best, ID Ogungbe and a host of other artistes and radio
OAPs.
You
can also be a lucky winner like Temidayo. Ensure you participate in ICM
promotions and you might be the next Temidayo. Over 40 shoppers have
been rewarded with cash prizes, gift items and prizes this year alone
and there’s more to come.
ICM remains your choice destination for leisure, entertainment and shopping. Bring family and friends along.
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